2.6 min readPublished On: May 30th, 2020Categories: MA, Thesis

Thesis. Introduction.

The thesis module is the final module of my Graphic Design Masters degree course.

This module will be based on the Double Diamond methodology. It is spread across 2 modules, totalling 24 academic weeks.

Phase 1 – Research and Discover (4 Weeks)

This initial phase will allow me to develop and refine my project brief and research question.

Phase 1 Outputs Required

  • Draft treatment – One A4 page for studio practice, and history and theory underpinning the MA project. On this page, include a clear research question, with aims, objectives, purpose and audience, that forms a catalyst for your enquiry. You should also outline the type of written submission you will be creating, whether it is academic/research based or entrepreneurial/business based.
  • One A4 page critical path outlining the logistics and resourcing plan for the project – bearing in mind that the final output for the project may not be fully resolved.

Weeks 1-2: Review | Evaluation of work and personal objectives

Weeks 3-4: Question and Refinement | Development of key theme and areas of interest

Phase 2 – Define, Test and Prepare (4 Weeks)

Rapid testing of the ideas and skills, to ensure the subject is explored and the problem for exploration is fully tested and defined.

Phase 2 Outputs Required

  • A refined report, with logistics of running your project defined (project management)
  • Experimental work and testing should be clearly presented and peer-reviewed by a relevant external critic of your finding (creative directors, design studios, writers, journalists from within or beyond the subject), as befits the needs of the area of your proposal.
  • Two-minute case study presentations in a webinar format to a creative team / panel, to gather feedback from academics and industry professionals. Case study presentation to include a quote from your external peer review critic.

Week 5-6: Skills and design experimentation | Short project warm-ups and project planning

Week 7-8: External panel evaluation and review | Case study presentations

Phase 3 – Design Development (4 Weeks)

This is the key phase for project growth. Taking feedback from my panel presentation, I will be pushing my project and will be expected to make an action plan.

Phase 3 Outputs Required

  • Design development captured, edited and presented in a format of my choice, as a clear narrative of my project development on my blog.
  • Development of the evaluation of my critical report draft on my blog.

Week 9-10: Tutor/peer-review briefing of work to date

Week 11-12: Design development | Ongoing Concept, project refinement

Phase 4 – Deliver (12 Weeks)

This is the final making and promotional period of the project. My report is written and next steps are formed.

Phase 4 Outputs Required

  • Studio practice – 60% – Designed as an interactive PDF presenting my final project
  • Individual (critical) report – 30% – 5,000 words – Presented as a report or business plan, and designed as an interactive PDF.
  • Research journal (blog) – 10%

Weeks 13-16: Iteration and review | Further development, peer review of draft report and writing final report or business plan

Weeks 17-18: Promotion plan | Group collaboration on work for final online show

Weeks 19-24: Final production period

Weeks 25-27: Submission and launch of your MA project and next steps | Final assessment and career exit consultation