Thesis. Introduction.

The thesis module is the final module of my Graphic Design Masters degree course.

This module will be based on the Double Diamond methodology. It is spread across 2 modules, totalling 24 academic weeks.


Phase 1 – Research and Discover (4 Weeks)

This initial phase will allow me to develop and refine my project brief and research question.

Outputs Required

  • Draft treatment – One A4 page for studio practice, and history and theory underpinning the MA project. On this page, include a clear research question, with aims, objectives, purpose and audience, that forms a catalyst for your enquiry. You should also outline the type of written submission you will be creating, whether it is acedemic/research based or entrepreneurial/business based.
  • One A4 page critical path outlining the logistics and resourcing plan for the project – bearing in mind that the final output for the project may not be fully resolved.


Weeks 1-2: Review | Evaluation of work and personal objectives

Weeks 3-4: Question and Refinement | Development of key theme and areas of interest


Phase 2 – Define, Test and Prepare (4 Weeks)

Rapid testing of the ideas and skills, to ensure the subject is explored and the problem for exploration is fully tested and defined.

Outputs Required

  • A refined report, with logistics of running your project defined (project management)
  • Experimental work and testing should be clearly presented and peer-reviewed by a relevant external critic of your finding (creative directors, design studios, writers, journalists from within or beyond the subject), as befits the needs of the area of your proposal.
  • Two-minute case study presentations in a webinar format to a creative team / panel, to gather feedback from academics and industry professionals. Case study presentation to include a quote from your external peer review critic.


Week 5-6: Skills and design experimentation | Short project warm-ups and project planning

Week 7-8: External panel evaluation and review | Case study presentations


Phase 3 – Design Development (4 Weeks)

This is the key phase for project growth. Taking feedback from my panel presentation, I will be pushing my project and will be expected to make an action plan.

Outputs Required

  • Design development captured, edited and presented in a format of my choice, as a clear narrative of my project development on my blog.
  • Development of the evaluation of my critical report draft on my blog.

Week 9-10: Tutor/peer-review briefing of work to date

Week 11-12: Design development | Ongoing Concept, project refinement


Phase 4 – Deliver (12 Weeks)

This is the final making and promotional period of the project. My report is written and next steps are formed.

Outputs Required

  • Studio practice – 60% – Designed as an interactive PDF presenting my final project
  • Individual (critical) report – 30% – 5,000 words – Presented as a report or business plan, and designed as an interactive PDF.
  • Research journal (blog) – 10%

Weeks 13-16: Iteration and review | Further development, peer review of draft report and writing final report or business plan

Weeks 17-18: Promotion plan | Group collaboration on work for final online show

Weeks 19-24: Final production period

Weeks 25-27: Submission and launch of your MA project and next steps | Final assessment and career exit consultation

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