I was brought into Landor Phototex to work on their marketing for their printing product. The material was revolutionary for the exhibition industry. However, I, like most people, had not heard of this product before. This project within the company was necessary for the company to grow and reach a new target audiences.
Creating a creative and more playful response to a generic sample. Taking a hands-on approach to gain more attention to a wider audience. I spent a lot of time creating marketing assets, both digital and analogue. With it being a print material, I thought it would be great to have lots of examples of the product with artwork that highlights the quality of the material. With print out samples and posters to put up both in the office and give out at exhibitions.
www.landoruk.com – Landor UK supplies and develops an exclusive range of media, lamination protection products and coatings. They are used in advertising, promotions, exhibition & display, fine art, photo, proofing, point-of-sale and general signage. We strive to be ‘Your Product Manager’ by providing you with time-saving, cost effective and durable products as well as advice and enhanced, quality-driven solutions for your business.