I am starting to get some ideas for this project but I really need to start making things. As it is all about creativity and keeping busy with making things, that’s really what I need to start doing.
I have started by experimenting with the chosen name for the project, BRIGHT. With the possible idea of having the branding be many different variations of the name created in different creative formats.
The outcome for this was quite successful. Not because of the outcomes itself but to get going with the creativity of the project. It allowed me to come up with some fresh ideas.
Mainly inspired by the ‘SPIN’ Studio website. I want to create branding that is simplistic, so it can work with the many create outcomes that this project will have. I experimented with a number of different letterforms and arrangements. I found that although I really do like creative and unique letterforms, it doesn’t suit what I am trying to achieve.
H1 – Poppins
This bold, clean, simple font works for what I wanted with my branding. Keeping it minimalistic in style to pair nicely with creative and colourful imagery.
Body & Subheadings – Montserrat Alternates
For the body and subheading I chose to go with this font that has a slight twist to the classic clean Montserrat. As the heading is quite simplistic, I believed that this body text allowed for a slightly alternative font. With it being such a clean and rounded sans serif it is legible enough to be both a body and subheading typeface.
Now it was time to start thinking about the platform. As this would allow me to start making a structure for my brand to work from. The platform will allow me to develop my brand visually. I started by looking at a range of different sites and what headers I really liked the look of. Above were just a handful of what stood out for me.
I started making arrangements of the styles I like the look off to base my platform deign off once I started building the site.
I started experimenting with social frames with bold colours and stand out typefaces in the style of Timothy Goodmans work. Although they weren’t terrible, I just wasn’t working for me. The bold colours and the different fonts were not achieving anything.
These experiments weren’t great but also showed me what I did want to do. Focus more on the colour. Going back to where i want analysing what colour scheme I wanted, I don’t believe one colour was enough. This is where I started thinking about gradients and possibly even moving image. Creating flowing colour schemes.
Looking at different gradient and videos, I thought I could start building my brand with these. As I start creating some visuals with these I will see if they will work or not and from there make some further developments as I go. For now though, I really need to create some visuals to work with.
This is the initial look of my logo and favicon. I am really happy with this compared to the initial social frames. As the gradient of multiple and changing colours also represent the many different forms the creative field can take. Whether that music, sculpture, painting, drawing, craft.
I started putting these initial ideas all together on my platform. The typefaces, coloured gradients and the layout inspired by some research of other sites.
This brand is really starting to take shape. Although there is still a long way to go I am really how I have initially developed this branding.