Congratulations on launching your website! You’ve taken the first step in establishing your online presence, but it doesn’t stop there. Now that your website is live, there are a few important things to consider to ensure it is successful. There are many tools out there to aid your website growth, and in turn, business growth! So in this post, I’ll be taking a look at 6 key things to consider if you want to make the most of your website.
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Google Analytics to track your visitors
Tracking your website’s visitors is crucial to understanding how your website is performing. Google Analytics is a free tool that allows you to track your website’s traffic, including the number of visitors, where they are coming from, and how they are interacting with your website. It provides valuable insights into which pages are popular, which pages need improvement, and how to optimize your website for better performance.
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Google my business
Google my business is a free tool that allows businesses to manage their online presence across Google, including search and maps. By claiming your business on Google, you can make sure your business is visible when people search for you and link back to your new website. This is especially important for local businesses that want to be found by potential customers in their area.
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SEO
Search engine optimization (SEO) is the process of optimizing your website to rank higher in search engine results pages (SERPs). It involves identifying and incorporating relevant keywords, creating high-quality content, and building backlinks from reputable websites. SEO is essential for ensuring that your website gets found by the right people and can help drive organic traffic to your website.
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Backlinking your site
Backlinking your site is the process of linking to your website from other websites. This can include community websites, Facebook groups, directories, social media, and other relevant websites. By building backlinks, you can improve your website’s authority and increase its visibility in search engine results pages. In turn, this means more views and more clients or customers.
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Keeping your content up to date
Keeping your website’s content up to date is essential for ensuring that your website remains relevant and engaging for visitors. This can include posting blogs, updating service lists, sharing new projects, and adding new products. Regularly updating your website’s content can also help improve your website’s SEO and attract more visitors to your website.
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Adding more pages and features
As your business grows, your website should grow with it. This may mean adding new pages to showcase new products or services or adding new features to highlight customer reviews or testimonials. By continually improving and updating your website, you can ensure that it remains relevant and engaging for visitors.
In conclusion, launching your website is just the first step in establishing your online presence. By implementing these tips, you can ensure that your website is successful and continues to drive traffic and engagement for your business. Remember to regularly track your website’s performance, optimize it for search engines, build backlinks, keep your content up to date, and add new pages and features as your business grows.
If you need help implementing any of the above steps, why not get in touch to see how I can help? Get in touch or book in a meeting here and let’s see how I can help grow your business.
