1.9 min readPublished On: December 1st, 2021Categories: Advice, Website

Over the last 18 months we have seen a rise in small businesses & start-ups. From jewellery making to virtual assistants. There has been a wide variety of businesses being created with the rise of redundancies from the Covid-19 pandemic.

I’m going to run through what should be your first steps in setting up your new small businesses digital presence.

Choosing a business name & domain

If you think you’ve found the perfect name for your business name, make sure you do a Google search first. See what first comes up and whether you have a lot of competition to work with. Some business names are overused, which will make it harder for you to appear at the top of search engine indexing. It’s also good to make sure your name doesn’t have any negative connotations.

It’s best to find this out this information as early as possible so you can amend the name accordingly. Once you’ve found the perfect name, you should purchase a domain. Ideally, you’d like it ending in .com or .co.uk, but sometimes .org.uk or .net can work.

What platforms do you need?

You may think you need to create social media accounts on all platforms and create a website straight away. This is not needed in most cases. Take a look at your small business and ask yourself, who is your target audience and what platforms do they use most? That’s where you should start. Don’t make more work for yourself if you don’t need to.

You can always revaluate your decision and make more platforms as you develop.

Set up platforms with smart handles

This comes back to picking a business name that hasn’t been overused. You can find that your name is taken on social accounts already. So make sure you create your platform accounts with username handles that are as close to your name as possible and easy to understand and read. This will help you when it comes to marketing.

For more blogs about small businesses or start-ups visit my blog here.

If you want to set up a website for your small business or start-up? Or need help implementing a new feature to your current website? Book in your FREE 30-minute consultation to see how I can help.